Meta Platforms has announced the integration of Threads Feed Ads into its Marketing API, providing advertisers with new avenues to engage audiences on its burgeoning text-based social platform. This development allows businesses to seamlessly extend their advertising campaigns to Threads, leveraging existing assets and strategies.
Key Highlights:
- API Integration: As of May 19, 2025, Threads Feed Ads are accessible via Meta’s Marketing API, enabling advertisers to manage campaigns through third-party platforms.
- Ad Placement: Ads will appear within the Threads home feed, interspersed among organic content, supporting objectives like reach, traffic, and website conversions.
- Creative Specifications: Currently, Threads supports single-image ads with aspect ratios ranging from 16:9 to 9:16, with taller images center-cropped. Placement asset customization is not yet available.
- Account Requirements: To advertise on Threads, businesses must have a threads profile linked via Instagram. Additionally, Threads ads must be run in conjunction with Instagram Feed placements; standalone Threads campaigns are not supported at this time.
Implications for Advertisers:
The integration of Threads into Meta’s Marketing API signifies a strategic move to unify advertising efforts across its platforms. Advertisers can now reach Threads’ growing user base—reported at over 350 million users, with 75% following at least one business—without the need for separate campaign structures.

This expansion offers a streamlined approach to campaign management, allowing for consistent messaging and creative assets across both Instagram and Threads. However, advertisers should note the current limitations, such as the lack of support for multi-image or video ads and the necessity to pair Threads placements with Instagram Feed ads.
Meta’s addition of Threads Feed Ads to its Marketing API represents a significant step in enhancing the platform’s monetization capabilities and providing advertisers with broader reach. As Threads continues to evolve, further developments in ad formats and placement options are anticipated, offering more dynamic opportunities for brands to connect with audiences.