For many years, Amazon was the king of online shopping. Amazon’s speed, convenience, and vast selection made it seem incomparable. However, Walmart was quietly and steadily making improvements in the background. And now, in 2025, it’s clear: Walmart has caught up.
This isn’t just about numbers or delivery speeds. It’s about how Walmart transformed itself from a traditional store into a modern eCommerce powerhouse. It’s a story of smart moves, tech upgrades, and knowing what customers really want.
From Store Shelves to Digital Checkout
Walmart was already a household name with thousands of stores across the U.S. and beyond. But for years, it struggled to grow online. Meanwhile, Amazon was leading the way in e-commerce.
Then Walmart made a big shift. It invested heavily in its online platform, offering millions of products for delivery or pickup. It improved its app, redesigned its website, and added features customers needed — like same-day delivery, easy returns, and local availability.
By using its large store network as fulfillment centers, Walmart created a smart system: customers could shop online and pick up in person within hours. That gave it an edge over Amazon in many local areas.
Focusing on What Shoppers Want
While Amazon focused on speed and scale, Walmart focused on everyday needs. It became the go-to place for groceries, household items, and affordable essentials. Customers already trusted Walmart’s prices — now they could get the same deals online.
Walmart also made checkout smoother, added more flexible payment options, and launched Walmart+, a membership service similar to Amazon Prime. Members got free delivery, gas discounts, and other benefits. It was Walmart’s way of building loyalty and adding value.
Growing Through Partnerships and Sellers
Walmart opened its online marketplace to third-party sellers, giving customers more choices. But it also kept strict quality rules, making sure sellers followed clear standards. That helped build trust — and kept the shopping experience strong.
In addition, Walmart partnered with major tech companies to improve logistics, use AI for inventory, and even test drone deliveries. It wasn’t just keeping up; it was innovating in smart, targeted ways.
Why Walmart Is Winning in 2025
Today, Walmart isn’t just a store — it’s a complete retail ecosystem. Customers can shop in person, online, or both. They can order from their phones, schedule deliveries, and track everything easily.
And unlike Amazon, Walmart’s profound experience in brick-and-mortar retail gives it an advantage in things like returns, customer service, and in-store support.
It’s no longer about who started first. It’s about who adapted faster — and Walmart proved that even a retail giant can change.
Walmart’s comeback is a lesson for every business. It shows that with the right focus, smart tech use, and a deep understanding of what customers want, it’s possible to compete with the biggest names in tech.
Amazon may have started the e-commerce race, but in 2025, Walmart is running alongside it — and in some ways, even leading.
