Starting an online business can feel exciting—and a little overwhelming. There’s so much to think about: what to sell, how to build your store, where to get customers, and how to make sure your business actually makes money. That’s why we sat down with Sarah Malik, an experienced eCommerce coach who’s helped hundreds of small businesses grow online.
In this straightforward and honest interview, Sarah shares her best tips for beginners. If you’re thinking about selling online or already have your store up and running, you’ll find advice here that’s both helpful and easy to follow.
Meet Sarah: From Side Hustle to eCommerce Mentor
Sarah started her first online store from her living room back in 2016. She sold handmade skincare products on Etsy, then moved to Shopify when her business grew. Now, she runs two successful online brands and coaches new entrepreneurs full-time.
“I’ve made all the mistakes so you don’t have to,” she laughs. “My mission is to make eCommerce feel simple, not scary.”
Starting Simple Is the Smart Way
According to Sarah, many new sellers overthink things at the beginning. “You don’t need a perfect website or 50 products to launch. Start with one outstanding product, a clean store design, and clear photos. Focus on getting your first 10 customers. That’s where the real learning begins.”
She also explains that it’s okay to start small. In fact, many successful brands today began with just a few sales a week. “What matters most is that you get started — and stay consistent.
Don’t Wait for the ‘Perfect Time’
Many people delay launching their store because they’re waiting for the right moment. Sarah says, “There’s never a perfect time. Just launch, test, learn, and improve as you go.”
She adds that using platforms like Shopify or WooCommerce makes it much easier now than even five years ago. “You don’t need to be a tech expert anymore. These tools are built to help beginners succeed.”
Marketing Doesn’t Have to Be Complicated
When it comes to getting your first sales, Sarah suggests starting with social media and word of mouth. “Tell your friends. Post on Instagram. Join Facebook groups. You don’t need ads right away — just talk about your product.”
She also says that creating a simple email list from day one is a smart move. “Even if only 10 people sign up, those are 10 people you can talk to directly when you launch something new.”
Customer Trust Is Everything
One thing Sarah always reminds her clients: people buy from brands they trust. So your job as a new seller is to build that trust from day one.
That means
- Use real photos of your products
- Be clear about shipping times and return policies
- Answer messages quickly
- Add a simple FAQ page to your store
“Trust is the reason someone will buy from you instead of a big company,” Sarah says.
Her Final Advice to New Sellers?
“Start small. Stay consistent. Be kind to yourself.”
She believes anyone can build a successful online store if they’re willing to keep learning. “Don’t compare your first month to someone else’s fifth year. Everyone starts at zero. The only difference is who keeps going.”
This interview with Sarah Malik reminds us that starting your online business doesn’t have to be perfect — it just has to begin. Whether you sell jewelry, clothing, digital products, or anything else, her tips can help you move forward with confidence.
And remember: every big brand was once just a beginner with a dream and a product.
